Varick

Founded as the programmatic trading desk for MDC Partners (now Stagwell Group), Varick specialized in using proprietary technology and data analytics to optimize digital advertising campaigns across various channels. The company acted as a demand-side platform (DSP) and data management platform (DMP), offering services like audience targeting, real-time bidding, and performance measurement to help advertisers improve their return on investment. In 2021, following the merger of MDC Partners and Stagwell, Varick was merged with other media assets to form "Assembly," a new global, omnichannel media agency where its technology and talent were integrated.