upSWOT

Founded in 2019, upSWOT is a financial technology company that provides a data-driven platform for financial institutions. The platform aggregates data from over 200 commonly used business applications (such as QuickBooks, Xero, and Salesforce) to provide SMBs with real-time financial insights, cash flow management, and business analytics, all within their existing online banking portal. For banks, upSWOT's solution aims to increase customer engagement, improve retention, and identify cross-selling opportunities by offering personalized, value-added services to their business clients.