Trading For Keeps

Trading For Keeps is a UK-based proprietary trading firm founded by experienced traders. The company's mission is to provide a supportive and fair environment for other traders to succeed by offering them access to the firm's capital. Their business model involves selling evaluation programs where traders must meet specific profit targets and risk management rules to qualify for a funded account, with profit splits of up to 90% for the trader. The firm emphasizes realistic trading objectives and a long-term partnership approach with its funded traders.