Trade Desk

The Trade Desk, Inc. is a technology company that provides a self-service, cloud-based platform for advertisers and ad agencies to create, manage, and optimize data-driven digital advertising campaigns. Founded in 2009 by Jeff Green and Dave Pickles, the company operates as an independent demand-side platform (DSP), enabling buyers to purchase and manage ad placements across various channels, including display, video, audio, and social, on a multitude of devices. The company's mission is to support the open internet by offering an objective platform that helps advertisers reach their target audiences with precision and scale.