m1 finance

Founded in 2015 by Brian Barnes, M1 Finance is a financial technology company headquartered in Chicago, Illinois. Its mission is to empower individuals to improve their financial well-being by providing a single, integrated platform for managing and growing their wealth. The core of the platform is "M1 Invest," which allows users to create customized portfolios of stocks and ETFs (called "Pies") and automate their investment strategy with no trading commissions. The company also offers "M1 Borrow," a flexible portfolio line of credit, and "M1 High-Yield Savings Account." M1 Finance LLC is a registered broker-dealer with the SEC and a member of FINRA and SIPC.