Honest Dollar

Founded in 2014, Honest Dollar aimed to close the retirement savings gap by offering low-cost, easy-to-manage SEP IRAs, SIMPLE IRAs, and Roth IRAs tailored for the small and medium-sized business (SMB) market and the gig economy. The company operated as a robo-advisor, automating the investment process for its clients. In March 2016, Honest Dollar was acquired by Goldman Sachs to be integrated into its investment management division. However, in June 2020, Goldman Sachs announced the closure of Honest Dollar, transitioning its clients to other providers and shifting its strategic focus.