Head for Points frequent flyer website

Founded in 2012 by Robert Burgess, Head for Points (trading as Headforpoints.com Limited) is a media publication focused on the business travel and loyalty points sector in the United Kingdom. The company's mission is to help UK residents travel more efficiently and luxuriously by providing expert analysis, news, and guides on collecting and spending loyalty points, primarily from programs like British Airways Avios and Virgin Flying Club. It has grown to become the largest and most influential website of its kind in the UK, covering airline and hotel news, promotional offers, and in-depth reviews of travel-related products and services.