Cebuana Lhuillier

Cebuana Lhuillier is the flagship brand of PJ Lhuillier, Inc. (PJLI), a financial services company founded in 1987 by Ambassador Philippe Jones Lhuillier. It began as a single pawnshop and has since grown into one of the Philippines' leading and largest micro-financial service providers. The company's mission is to ensure financial inclusion for all Filipinos by offering a wide range of services including pawning, domestic and international money remittance, microinsurance, micro-loans, bill payments, and banking services through its subsidiary, Cebuana Lhuillier Bank. With over 3,000 branches nationwide, it serves millions of customers, primarily in the unbanked and underbanked sectors of the population.