Rico.com.vc

Founded in 2011, Rico was created with the mission to democratize access to high-quality investments in Brazil. It operates as a digital-first investment brokerage, focusing on providing a simple and accessible user experience, often with zero brokerage fees for products like stocks, BDRs, and ETFs. In 2016, Rico was acquired by XP Inc., one of Brazil's largest financial services companies, but it continues to operate as a distinct brand targeting a broad audience of new and experienced investors. The platform emphasizes financial education to empower its clients to make informed investment decisions.