Promise Financial

Founded in 2014, Promise Financial was a financial technology company that aimed to provide more affordable and accessible financing options for consumers. Its flagship product was a personal loan specifically marketed for weddings, allowing couples to finance expenses like venues, rings, and honeymoons. The company operated as a direct-to-consumer online lender, using technology to streamline the application and underwriting process. In early 2018, its technology and assets were acquired by the major online lending platform Avant, and Promise Financial ceased its independent operations.