Honeyfi

Founded in 2016 by Sam Schultz, Ramy Serageldin, and Joe Stornelli, Honeyfi aimed to simplify finances for couples by allowing them to link their bank accounts, credit cards, loans, and investments into a single platform. The app helped partners see their complete financial picture, create a household budget, track spending, and work towards shared financial goals. The company's mission was to reduce financial friction and improve communication about money between partners. In February 2021, Honeyfi was acquired by Goldman Sachs to enhance the capabilities of its consumer digital banking platform, Marcus by Goldman Sachs. Following the acquisition, the standalone Honeyfi app was shut down.