Grupo Elektra

Founded in 1950, Grupo Elektra is a major company under the umbrella of Grupo Salinas. It operates through two primary business divisions: commercial and financial. The commercial division focuses on retailing electronics, home appliances, motorcycles, and furniture through its vast network of Elektra stores. The financial division, primarily operated through its subsidiary Banco Azteca, provides a wide range of banking and financial services, including consumer credit, personal loans, savings accounts, credit cards, and insurance, often directly within its retail locations. The company's mission is to provide essential goods and financial services to underserved, lower-to-middle-income populations, promoting financial inclusion across Latin America.