Boost

Originally launched in 2017 as an e-wallet app in Malaysia, Boost has evolved into the comprehensive fintech arm of the Axiata Group. The company's mission is to financially empower users, from consumers to merchants, by making financial services more accessible and secure through technology. Its ecosystem now includes not only digital payments and rewards but also alternative financing for micro, small, and medium enterprises (MSMEs), digital insurance, and cross-border payment services. In 2024, Boost, in a consortium with RHB Bank, launched Boost Bank, a digital bank licensed by Bank Negara Malaysia, further solidifying its position as a key player in the region's digital financial landscape.