Amplify helps people build wealth through permanent life insurance. Customers can directly access life insurance products that allow tax-efficient savings and investment through policies and can access the savings for whatever they wish, while still protecting their families. Emerging from the manual and agent-driven traditional industry, Amplify offers an intelligent customer journey with frictionless policy customization, pre-underwriting, and in-force policy management in a streamlined digital customer journey. Amplify is the first digital platform tackling the $70B permanent life insurance industry with a vision to launch a life insurance product that bridges health and financial wealth.