On The Barrelhead (Acquired by NerdWallet)

Founded by Chris Hobbs, On The Barrelhead was a New York-based online platform dedicated to helping small business owners navigate the complexities of securing financing. The company's website offered free, in-depth reviews, comparison tools, and educational articles about various small business loan products and lenders. Its mission was to bring transparency and clarity to the small business lending market. In September 2016, the company and its assets were acquired by NerdWallet, a leading personal finance company, to bolster NerdWallet's own small business financing vertical. The On The Barrelhead brand and website were subsequently integrated into NerdWallet's platform.