Hedgeable

Founded in 2009 by Michael and Matthew Kane, Hedgeable was an independent, technology-driven wealth management firm based in New York. The platform provided automated investment services, known as robo-advising, to a broad range of clients, particularly the mass affluent. It differentiated itself by offering features not common among early robo-advisors, such as downside protection, access to alternative investments like Bitcoin and venture capital, and highly customizable portfolios. Despite its innovative approach, the company shut down its direct-to-consumer business in August 2018 and terminated its SEC registration in early 2019.