ftj fundchoice

Originally founded as FTJ Fundchoice, the company established itself as a leading independent investment platform in the UK, exclusively serving financial advisers. It offered access to a wide range of investment products, including ISAs, SIPPs, and General Investment Accounts. In 2019, the company was acquired by the Embark Group and rebranded to Embark Platform to align with its new parent company's brand identity. In 2022, the Embark Group was acquired by Lloyds Banking Group, and the platform was subsequently integrated and rebranded as the Scottish Widows Platform, now forming a core part of the group's wealth management and insurance offerings for intermediaries.