Bind

Founded in 2016, Bind set out to create a new model of health insurance focused on transparency, cost-certainty, and member choice. The company's core innovation was eliminating deductibles and coinsurance, replacing them with clear, upfront copays that members can see before receiving care. After a period of partnership and investment, Bind was fully acquired by UnitedHealthcare (UHC) in 2021 and was subsequently rebranded to Surest in 2022. It now operates as a UHC company, continuing its mission to provide simpler, more predictable health benefits to employers and their employees across the United States.