Women Who Work

The Women Who Work initiative was launched by Ivanka Trump in conjunction with her 2017 book, "Women Who Work: Rewriting the Rules for Success." The mission was to provide inspiration and practical advice for women on integrating their careers, family, and personal lives. It aimed to create a dialogue and a community around the challenges and opportunities for professional women. The brand was promoted through its website, social media, and the book itself, but has since been absorbed into the founder's broader personal brand.