The Samuels Agency

Founded in 1999 by Berta Samuels, The Samuels Agency is an independent, full-service advertising agency based in New York City. The company positions itself as a strategic partner for "challenger brands," aiming to help them compete against larger, more established market leaders. Their integrated services span from brand strategy, creative development, and production to media planning and buying across all channels, including digital, social, and traditional media. The agency emphasizes a data-driven approach to drive measurable results and business growth for its clients.