The Friendly Financial Coach

Founded in 2002 by Simonne Gnessen, The Friendly Financial Coach is one of the UK's first financial coaching services and operates as a trading style of Wise Monkey Financial Coaching Ltd. The company's mission is to help people improve their relationship with money through non-judgmental, practical guidance. Unlike regulated financial advisors, the service focuses on the behavioral and emotional aspects of personal finance, covering areas like budgeting, debt management, saving, and understanding investments, without recommending specific financial products.