SunUp Financial (Balance Credit)

Founded in 2014, SunUp Financial, LLC is a Chicago-based financial technology firm focused on serving underbanked and non-prime consumers. The company utilizes advanced data science and analytics to underwrite and provide credit to individuals who may not qualify for traditional banking products. Its most prominent brand was "Balance Credit," which offered high-interest, unsecured online installment loans. However, as of 2023, Balance Credit is no longer offering new loans or refinancing existing ones, though SunUp Financial, LLC remains an active entity managing existing loan portfolios and its underlying technology.