Sparkassen Innovation Hub

The Sparkassen Innovation Hub (S-Hub) is the central trend and innovation research unit for the Sparkassen-Finanzgruppe, Germany's largest financial group. Founded as a subsidiary of Star Finanz, its mission is to identify relevant technological trends and customer needs, developing them into tangible, innovative products, services, and business models. S-Hub acts as an incubator and accelerator, collaborating with fintech startups, technology partners, and research institutions to drive the digital transformation of the Sparkassen and ensure their future competitiveness.