Society of Later Life Advisers

Founded in 2008, The Society of Later Life Advisers (SOLLA) is a UK-based, not-for-profit organisation dedicated to raising the standard of financial advice for older adults and their families. SOLLA's mission is to ensure consumers can access high-quality, specialized advice on topics such as retirement planning, equity release, and long-term care funding. The organization does not provide financial advice directly but acts as a standards and accreditation body, maintaining a public directory of financial advisers who have undergone a rigorous assessment and have demonstrated the specific skills and knowledge required to advise on later life financial matters.