Smart-Asset

SmartAsset is a financial technology company that provides personal finance content and tools to help people make informed financial decisions. Founded in 2012, its mission is to empower individuals with transparent, automated, and accurate advice on major financial choices, such as home buying, retirement, and investing. The company's core service is a proprietary platform called SmartAdvisor, which acts as a client acquisition tool by matching consumers seeking financial guidance with qualified, vetted financial advisors in their area.