SavUp, a brand of STY-Holdings, Inc

SavUp is a financial technology brand operated by STY-Holdings, Inc., a company registered with the Bangko Sentral ng Pilipinas (BSP) as an Operator of a Payment System (OPS). Launched to promote financial wellness among Filipinos, the SavUp app encourages users to save small amounts regularly through automated debits from their linked bank or e-wallet accounts. It gamifies the savings process by offering rewards and cashback, aiming to make saving more engaging and accessible for everyone, particularly the younger, digitally-native population.