Royall & Company

Founded in 1989, Royall & Company established itself as a premier partner for colleges and universities seeking to improve their student enrollment and marketing strategies. The company specialized in using data-driven direct marketing and analytics to help institutions meet their enrollment goals. In 2014, Royall & Company was acquired by The Advisory Board Company, and subsequently became part of EAB in 2017. Today, as a division of EAB, it continues its mission by providing sophisticated technology platforms, predictive analytics, and multichannel marketing campaigns to support partners in higher education with student search, application generation, and financial aid optimization.