PURE PLANET [Just Green Capital]

Originally launched in 2017 as a digital, app-based renewable energy supplier, Pure Planet aimed to make green energy affordable and accessible. Following the 2021 energy crisis, the energy supply business (Just Green Capital Ltd) ceased trading and entered administration. In 2022, the Pure Planet brand, app, and technology were acquired by Shell. Today, the company focuses on providing smart home technology, including the Pure Planet app, to help customers manage their energy usage, particularly for electric vehicle charging and solar energy integration.