Plum Fintech

Founded in 2016 by Victor Trokoudes, Plum Fintech is a London-based financial technology company that offers a smart app designed to automate personal finance. The company's mission is to make wealth-building effortless and accessible for everyone. Using AI and automation, Plum connects to a user's bank accounts to analyze their spending, automatically set aside small, affordable amounts of money, and provide options to invest those savings in a variety of funds, stocks, and crypto. Initially launched as a Facebook Messenger chatbot, Plum has evolved into a comprehensive money management platform with features including savings, investments, a debit card, spending analytics, and bill management.