Penny Finance

Founded by Crissi Cole, Penny Finance is a fintech company with a mission to close the gender-based wealth gap. It operates as a B2B2C platform, often offered as an employee benefit, providing a "financial mentor in your pocket." The service delivers personalized and actionable financial plans, educational courses, and one-on-one coaching on topics such as debt management, investing, retirement planning, and salary negotiation, tailored to empower women to achieve financial independence.