Live Undiscovered Music (L√úM)

Live Undiscovered Music (LÜM) was a social music discovery and streaming platform dedicated to emerging and independent artists. Its mission was to provide a space for artists to build a community, connect directly with fans, and monetize their music through innovative features like virtual gifting, bypassing traditional industry gatekeepers. Founded in Madison, Wisconsin, LÜM aimed to be a "SoundCloud meets Instagram" for music. Despite raising capital and building a user base, the company announced it was shutting down all operations on December 1, 2021.