Life + Liberty Indexes

Life + Liberty Indexes is a specialized financial services firm that develops and maintains proprietary, rules-based equity indexes. The company's mission is to offer investment benchmarks that reflect principles of individual liberty, personal responsibility, and free enterprise. They create thematic indexes, such as their flagship Life + Liberty Index (LALI) and the Politically-Involved Conservative Company Index (MAGA), which are licensed to third-party financial institutions for the creation of investment products like Exchange Traded Funds (ETFs) and other structured products. Their business model is focused on research, index construction, and intellectual property licensing rather than direct asset management or brokerage.