Founded in 2012, Konga has grown to become one of Nigeria's largest players in the e-commerce sector. Initially launched as a direct retailer, it has since evolved into a composite model, featuring both direct retail of stock-kept items and a marketplace for third-party sellers. In 2018, Konga was acquired by the Zinox Group and merged with Yudala, creating a formidable entity in the African e-commerce landscape. The company's mission is to become the engine of commerce and trade in Africa, supported by its proprietary services, including KongaPay for payments and K-express for logistics.