Franq operates as a financial marketplace based on the Open Banking model. Its mission is to provide a more human, personalized, and complete banking experience by connecting customers with a network of independent professionals known as Personal Bankers. These advisors use the Franq platform to offer a wide range of financial products and services—such as loans, insurance, investments, and financing—from over 50 partner institutions, including major banks, fintechs, and insurers. The company was founded to empower both financial professionals and consumers by offering unbiased choice and expert guidance.