WhatsLoan is Loan as a Service–LaaS, Mobile First Online Platform that provides Technology to Empower the Loan Consumer for Loan of Choice, Enable Loan Distributors to Service the Loan Need to offer an Enhanced Experience to Consumers across Locations, Loan Products and Lenders. It offers a Loan Platform on the Mobile to the loan consumer for online exploration, comparison, selection for empowering consumer to ask for being serviced for a new loan and manage an existing loan for a replacement with low-cost alternative. The company's Platform organizes the loan distribution in the most efficient way by using technology, sales & credit tools while enabling existing conventional channels of loan distribution presently working with various lenders. WhatsLoan.com is the domain name of Home Equity India Private Limited, head-quartered in Bangalore. Its management team consists of experienced banking and technology professionals with prior careers in top banks and multinational companies such as CITI, Axis Bank & HDFC Bank.