Aura Financial

Founded as Insikt in 2012 and rebranded to Aura in 2019, the company's mission is to provide "financial wellness for all." Aura leverages technology to offer small-dollar installment loans to hardworking, low-income families who are often overlooked by the mainstream financial system. As a U.S. Treasury-certified CDFI, Aura is committed to responsible and transparent lending practices, helping borrowers build credit history and achieve financial stability without trapping them in cycles of debt. They partner with a network of community-based businesses to offer their loan products directly to consumers.