Sproutt is a new kind of life insurance company that uncovers and rewards the ‘hidden’ healthy behaviors in everyone. Using AI technology, Sproutt’s Quality of Life Index (QLI) assesses behaviors that reflect healthy living – movement, sleep, emotional health, nutrition, and overall lifestyle balance – to personalize life insurance policies for each customer. Sproutt sells its policies direct-to-consumers as well as through agents and brokers via its Agent Portal.