RPM Direct specializes in analyzing large consumer data sets to segment populations, predict response rates, forecast customer lifetime value and design targeted, multi-channel marketing campaigns for all segments of the insurance industry. RPM Direct maintains and supports its own database that includes more than 250 million consumers and 120 million U.S. households. This quantity and unique combination of data drives optimal, data-driven decision-making and enable it to build models that analyze prospects individually. RPM Direct employs proprietary predictive analytics and a proprietary signal capture platform to deliver results through a flexible, on-demand service model.