OCharge

OCharge is an airtime recharge app, that rewards its users with exclusive and meaningful benefits from our merchant partners. When users buy airtime with OCharge, they are instantly rewarded with free points that give them access to special offers on food, drinks, spas, fashion, electronics and more, from our various merchant partners. With our unique business model, we create a win-win proposition by driving efficiencies in interactions between users and brands. We not only give users more value for every shilling spent, but also help merchants drive online-to- offline traffic and additional sales. We leverage actual payments and offer redemption data to create insights into user’s spending preferences, and use them with our machine learning algorithms to create a customised app experience with more targeted benefits for each user. We are creating an efficient ecosystem that allows small and big merchants to effectively target the right customer with the right benefit at the right time. Merchants use our platform to solve their biggest marketing challenges; 1) get new customers and additional sales 2) improve cash flows by increasing capacity utilisation during lean periods, or liquidating unsold inventories 3) testing the potential of any new products or services they want to introduce in the market.