NEWSENSE monitors, analyzes, and compares the sentiment of news on its users’ company and competitors to protect and manage its users’ online reputation. It helps prioritize, filter, and identify important information for business users researching into their company or competitors. It analyzes and compares the sentiment and other metrics of news on a company and its competitors. It focuses on business news to help its users’ surface the most important content and sources of business information and quickly assess the perception of a company or person. The platform combines the technologies such as sentiment analysis, entity extraction, summarization, and social metrics. NEWSENSE is a U.K.-based company that was founded in 2015 by Leonidas Apostolidis, Mahdi Shariff, and Diego Gullo.