Haloo

Get to know Haloo

Heirlume is on a mission to democratize brand protection - with the ultimate vision of making it as easy and affordable as registering a domain name. For enterprises, Heirlume empowers marketing/branding and legal teams to work together to search, file, and defend trademarks more efficiently—and affordably. Marketing teams at large companies are continuously ideating new brand and product names, logos, and taglines. But the process of vetting and protecting these trademarks is expensive, slow, and error-prone. Heirlume is a platform built for marketing and legal teams to manage this workflow in one workspace. Built-in consultation with Google and former USPTO examiners, our one-of-a-kind platform is continuously updated to reflect changes to trademark law and practice: the result? Heirlume performs better than the best lawyer... at a fraction of the cost. And the workflow between marketing and legal has never been easier! Heirlume is building a variety of tools in the trademark/ IP space. For Web3, these tools can be leveraged for detecting counterfeit or copycat NFTs, and also help creators protect their work.

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