Fold

Founded in 2014 by Will Reeves, Fold's mission is to make Bitcoin accessible and fun for everyone. The company's flagship product is the Fold Card, a Visa debit card that allows users to earn a percentage of their purchases back in Bitcoin through a gamified rewards system. Instead of traditional points or cashback, users earn "sats" (the smallest unit of Bitcoin) and can spin a wheel after each purchase for a chance to win variable rewards, including a full Bitcoin. The company aims to bridge the gap between traditional finance and cryptocurrency by integrating Bitcoin into daily consumer transactions.