FINUP

Founded in 2013, FINUP is a financial technology company headquartered in Beijing, China. The company's mission is to leverage technology, such as big data analytics and artificial intelligence, to make financial services more accessible and efficient for individuals and small businesses. Historically, FINUP operated several well-known platforms, including the peer-to-peer (P2P) lending platform Aiqianjin (爱钱进) and the consumer credit service Qianjinba (钱站). Following a nationwide regulatory crackdown on the P2P lending industry in China, the company has since shifted its focus towards providing technology-driven credit solutions and other fintech services.