Finthropology

Finthropology is a specialised research and advisory firm founded on the principle that understanding people is key to success in financial services. It utilizes methods from social sciences, particularly anthropology, to provide deep, qualitative insights into customer behaviour, culture, and needs. Their mission is to help financial institutions, fintechs, and policymakers design more effective and inclusive products and services by bridging the gap between what customers say and what they actually do. The firm offers services including customer research, product development support, and strategic advisory to drive customer-centric innovation.