FinFolio provides professional investment management software to investment advisors and money managers. FinFolio runs the entire back office of an investment advisor, including performance reporting, rebalancing, trade order management, billing, analytics/dashboards and client portals. The FinFolio platform competes with Orion, Envestnet/Tamarac, Black Diamond, Advent Axys/APX/Moxy, Schwab PortfolioCenter, and Albridge; company founders were are some of the principals behind Techfi and IAN. The FinFolio accounting engine handles multi-currency, specific lot accounting, benchmarks, composites, fixed income, options and futures, performance attribution, allocation models, fee billing, comprehensive capital gains tax accounting, and all standard portfolio management features. The FinFolio rebalancing engine handles multi-level models, model-of-models, separate accounts, universal managed accounts, asset location optimization, tax-sensitive rebalancing, and much more. The FinFolio order management system trades over the FIX network, handles held-away situations, integrates several real-time pricing feeds, sends allocations to custodians, and can route trades/allocations via fax, ftp and email (as an alternative to FIX). FinFolio is delivered via a SaaS (software as a service) model where FinFolio administers and runs the application. FinFolio also sells a stand-alone API for wealth managers called WealthAPI.io. The FinFolio API has been by startups and professional wealth managers to build custom applications and to extend the FinFolio product with custom reports, billing solutions, and other software extensions.