fair

Founded in 2016 by Scott Painter, Fair was a venture-backed automotive financial technology company that aimed to revolutionize car ownership. Its primary service was a month-to-month car subscription model, accessible via a mobile app, which included maintenance, warranty, and roadside assistance. Despite raising over a billion dollars in funding from investors like SoftBank, the company faced significant operational and financial challenges. In January 2022, Fair announced it was winding down its operations and its assets were being acquired by the automotive marketplace TrueCar.