EasyEquities (EE), a subsidiary of JSE listed Purple Group Limited (PPE), is an online platform which allows anyone to buy shares in the brands and companies they love. For as little as R5, $10 or whatever amount they have available to invest (and with no monthly brokerage fees) newbie and seasoned investors alike can grow their wealth. EE powered by First World Trader (Pty), as an authorized financial services provider, has a strong focus on customer satisfaction. Their mission is to be a respected and recognized financial services provider. Treating their customers fairly is a primary objective of the conceptualization, creation and launch of the platform.