Direct Line Insurance

Founded in 1985 by Peter Wood and Martin Long, Direct Line revolutionised the UK insurance market by being one of the first companies to sell insurance directly to customers over the telephone, bypassing traditional brokers. Part of the Direct Line Insurance Group plc, which also owns brands like Churchill, Green Flag, and Privilege, the company's mission is to make insurance much easier and better value for customers. They offer a variety of products including motor, home, pet, travel, and business insurance, and are known for their iconic red telephone on wheels marketing campaigns.