Custom Cash

"Custom Cash" is not a standalone company but rather the brand name for a popular credit card product offered by Citibank, N.A., a subsidiary of the global financial services corporation Citigroup Inc. Citigroup was founded in 1812 and has grown to become one of the world's largest banking institutions. The company's mission is to serve as a trusted partner to its clients by responsibly providing financial services that enable growth and economic progress. The Citi Custom Cash Card was introduced to offer consumers a simplified, flexible rewards structure that adapts to their changing spending habits without requiring manual activation of reward categories.