Currency Alliance

Founded in 2015, Currency Alliance operates a B2B technology platform designed to foster collaboration between loyalty programs worldwide. Its mission is to break down the silos that exist between individual loyalty programs, allowing brands to form partnerships and provide customers with the freedom to earn and spend their loyalty points across a wide network of participating companies. By providing the underlying technology, Currency Alliance helps businesses increase customer engagement, acquire new customers at a lower cost, and unlock the value trapped in billions of dollars worth of unredeemed loyalty points.